The entire US market is going through a routine-shifting life event due to COVID-19, creating space for smart marketers to meet new consumer needs in unexpected industries.
Research has long told us that old habits die hard. This is an evolutionary benefit – when we internalize actions into habit we go on auto-pilot, saving valuable brain space for greater cognitive tasks. Doing the same daily routines, buying the same brands over and over frees us from constant analysis paralysis. It’s also a huge challenge for marketers trying to nudge people towards new behaviors like, say, buying their product.