COVID-Driven Habit Shifts Provide Marketing Opportunities | AMP Agency

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The entire US market is going through a routine-shifting life event due to COVID-19, creating space for smart marketers to meet new consumer needs in unexpected industries.

Research has long told us that old habits die hard. This is an evolutionary benefit – when we internalize actions into habit we go on auto-pilot, saving valuable brain space for greater cognitive tasks. Doing the same daily routines, buying the same brands over and over frees us from constant analysis paralysis. It’s also a huge challenge for marketers trying to nudge people towards new behaviors like, say, buying their product. 

But there

Author: marketingfile