Preparing Communicators for a Disrupted or Contested Election Result

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Beyond party platforms, candidate rhetoric and long-term policy implications, the U.S. election itself poses potential reputational risks for businesses. A growing consensus is emerging that the result of this year’s election, barring a huge landslide, could be delayed due to an unprecedented number of mail-in ballots and/or the result being contested, leading to a protracted period of political and economic uncertainty that could rumble on for days or weeks, reminiscent of Bush vs. Gore in 2000.

Communicators should prepare now for the possibility that by November 4 it may not yet be clear who the next occupant of the

Author: marketingfile