I made a prediction recently in Ketchum’s 2021 Digital Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence of online social influence on purchasing behaviour and the integration of that into e-commerce as the functionality of platforms diversify. As communicators and marketers, being successful in 2021 means knowing how to harness these ecosystems as they evolve.
E-commerce through the China lens
Asia, and Hong Kong specifically,
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