Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% year-over-year growth, while JD’s GMV topped RMB 271 billion (USD $41.4 billion) with 32% YoY growth.
What was behind this growth, and what does it mean for brands engaging in social commerce in China and potentially beyond? Here are five mega-trends that build on
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