Gen Z is the generation most likely to be transformed by COVID-19. Their education has gone virtual, proms and graduations have been cancelled and their careers put on hold. That being said, as digital natives they may have also been the most prepared for the changes caused by the pandemic. The shift to a virtual life wasn’t far off from the way they were already living as an online-first generation, connecting with friends through social media while shopping and playing games on the internet.
In other words, this has always been a trend-setting generation, and the way they respond
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