Posted in Executive Briefs

Behind the Scenes on a Healthcare Video Shoot with Purpose

This post was originally published on this siteWhen you work with purpose, the meaning behind the effort awakens something inside, and you realize you are…

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Mars presents: a spooktacular digital Hallowe’en

This post was originally published on this siteUnder time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Please visit…

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Posted in Executive Briefs

How Bacardi served up a new digital experience for consumers

This post was originally published on this siteBacardi refreshes its digital experience for a shop-at-home, drink-at-home world. Please visit Marketing Land for the full article….

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Elections in the Workplace: Make Flexibility the Party Line

This post was originally published on this siteWhat is the right stance for an employer to take during an election? A generation ago, the answer…

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Sitecore delivers product news against a shifting business landscape

This post was originally published on this siteSitecore talks product at Symposium against a background of how brands must learn to survive. Please visit Marketing…

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New approaches to affiliate marketing

This post was originally published on this siteReal-time data and personalization increase conversions. Please visit Marketing Land for the full article. …

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Posted in Executive Briefs

Visiting My Schizoaffective Friend After His Forced Psychiatric Stay

This post was originally published on this siteDaniel is diagnosed with schizoaffective disorder. After a recent forced psychiatric stay, he sent me an email describing…

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Why Getting Buy-In From Frontline Employees is Key

This post was originally published on this site  Nobody knows the job better than your frontline employees. So, when you’re instituting new efficiencies to improve…

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Posted in Executive Briefs

AMPlifier – Social Media Industry Update – Week of Oct. 26, 2020

This post was originally published on this siteWelcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to…

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Posted in Executive Briefs

How Crisis Culture Is Changing Workforce Priorities

This post was originally published on this siteLast week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce…

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