Counseling from Inside the Fire

The events of 2020 have affected all of us in different ways, but make no mistake—we’ve all been affected. For those of us working in crisis communications and reputation management, new dynamics are creating unexpected new challenges. I believe we will look back on this year as an inflection point for the communications disciplines related to corporate reputation. While the pace and extent of change have been daunting, I’m hopeful that the end result will be a sharpening of our craft through the very real-life experiences of this past year.

One of the key attributes of the successful crisis

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Author: marketingfile