Posted in Executive Briefs

Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Marketing Land for the full article. … This post was…

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Mars presents: a spooktacular digital Hallowe’en

Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Please visit Marketing Land for the full article. ……

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How Bacardi served up a new digital experience for consumers

Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world. Please visit Marketing Land for the full article. … This post was originally published on…

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Elections in the Workplace: Make Flexibility the Party Line

What is the right stance for an employer to take during an election? A generation ago, the answer was easy: none. Politics was something you…

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Sitecore delivers product news against a shifting business landscape

Sitecore talks product at Symposium against a background of how brands must learn to survive. Please visit Marketing Land for the full article. … This…

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New approaches to affiliate marketing

Real-time data and personalization increase conversions. Please visit Marketing Land for the full article. … This post was originally published on this site

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Visiting My Schizoaffective Friend After His Forced Psychiatric Stay

Daniel is diagnosed with schizoaffective disorder. After a recent forced psychiatric stay, he sent me an email describing his loss of hope and feelings of…

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Why Getting Buy-In From Frontline Employees is Key

  Nobody knows the job better than your frontline employees. So, when you’re instituting new efficiencies to improve the processes and procedures that they use…

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AMPlifier – Social Media Industry Update – Week of Oct. 26, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends,…

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How Crisis Culture Is Changing Workforce Priorities

Last week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce Priorities—Possibly Forever.” The conversation built off Ketchum’s…

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