Gaming Exploded in 2020—and the Trend Will Continue in 2021

One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research shows that 70 percent of parents and consumers believe video games have a positive influence on their children’s lives—a sentiment that has shifted dramatically over the years.

On the industry side, the lines between movies, TV, music and gaming continue to blur. Last week, famed

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Author: marketingfile