In 2021, Vision and Visibility Are No Longer Electives for CEOs

As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.”

For years, communications counselors have helped CEOs navigate the opportunities for executive visibility. A month into 2021, it’s clearer than ever that for most executives, this is no longer an optional part of the job.

The incentives for engaging in external communications were already

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Author: marketingfile