Ketchum’s Top Blog Posts Tell Our 2020 Story

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused pieces and client counsel on how businesses could best manage COVID-19 and its ensuing disruption.

“Love and compassion are necessities, not luxuries. Without them, humanity cannot survive,” says the Dalai Lama. This year compassion—empathy, mental health, employee wellbeing—unsurprisingly moved to the top of the

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