Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year.
Anyone with skin in the game—from brand strategists to crisis counsel—has found that tracking brand activity in extraordinary times makes for fascinating insights. Whether you’ve experienced brand triumphs or corporate missteps, COVID learnings have been crucial.
You don’t need to be a digital communicator to realise that the value of social media is at
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