There’s a new wave of influential consumers on the horizon, and now is the time to pay attention. This past month, our media team attended the Her Campus GenZology Summit where we learned how marketers can connect with Generation Z, an emerging demographic of rapidly evolving consumers. Whether your brand is primarily targeting Gen Z or trying to gain a foothold among younger consumers, these takeaways can help kickstart your Gen Z marketing strategy.
Who is Gen Z?
Born in 1998 or later Digital natives and early adopters of technology Socially conscious and culturally diverse Establishing their independence: 80% …
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