Why Not to Spin Science: Five Tips for Communicators

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters of public health, spin can quickly burn the credibility of a scientist. We saw this take place this weekend, with some important lessons for clients who live in the science world.

During a Saturday briefing led by President Trump’s personal physician, Dr. Sean Conley,

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Author: marketingfile